When we browse as we might in a physical store, because we are not sure of what we want, all too often we are not prompted with pictures of things we might actually like to buy. As most of us have unfortunately learned firsthand, when we search for things in the search window of an online store, it’s almost always the case that the results don’t have what we want. One of the more dysfunctional areas is search and discovery. But that has also exposed a lot of the cracks in how e-commerce works (or doesn’t work, as the case may be). The last year and a half has been a bumper one for the world of e-commerce - with more traffic, transactions and retailers moving online in the wake of social distancing measures impacting in-person, physical shopping.
Fraga is joining Constructor’s board with this round. Cap Table Coalition - a firm that helps underrepresented background investors back up-and-coming startups - was also involved. They include David Fraga, former president of InVision Kevin Weil, former head of product at Twitter and Instagram Jason Finger, founder of Seamless Carl Sparks, ex-CEO of Travelocity Robyn Peterson, CTO at CNN Dave Heath, founder of Bombas Ryan Barretto, president at Sprout Social Melody Hildebrandt, EVP engineering and CISO at FOX Zander Rafael, co-founder of and Seth Shaw, CRO at Airtable. It is joined by a long list of notable individual investors. The round is being led by Silversmith Capital Partners - which coincidentally, just today, led another round for an e-commerce startup, Zonos. Customers it works with include Sephora, Walmart’s Bonobos, Backcountry and many other big names. Constructor says that it powers “billions” of queries every month, with revenues growing 233% in the last year.
That singular problem is driving a wave of technology development to make the experience ever more seamless, and today one of the companies closely involved in that space is announcing some funding on the back of healthy growth.Ĭonstructor, which has built technology that powers search and product discovery tools for e-commerce businesses, has picked up $55 million in a Series A round of funding.
One of the biggest problems in the world of e-commerce is the predicament of shopping cart abandonment: when shoppers aren’t getting to what they want fast enough - whether it’s finding the right item, or paying for it in a quick and easy way - they bounce.